Uber New CEO Letter on London’s Issue. 

Uber New CEO’s Letter Dara Khosrowshahi….

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Dear London: we r far from perfect but we have 40k licensed drivers and 3.5mm Londoners depending on us. Pls work w/us to make things right. 

Thanks Pierre, and thanks to everyone working on this issue. Like all of you, I’m hugely disappointed in the decision by London’s Mayor and Transport for London. It could have profound negative consequences for the 40,000 drivers who depend on Uber for work and the 3.5 million Londoners who rely on Uber to get around.

It’s particularly discouraging that this is happening in the UK, where the team has led the way on partnerships with local groups to increase the number of wheelchair-accessible and electric vehicles on the road.

While the impulse may be to say that this is unfair, one of the lessons I’ve learned over time is that change comes from self-reflection. So it’s worth examining how we got here. The truth is that there is a high cost to a bad reputation. Irrespective of whether we did everything that is being said about us in London today (and to be clear, I don’t think we did), it really matters what people think of us, especially in a global business like ours, where actions in one part of the world can have serious consequences in another.

Going forward, it’s critical that we act with integrity in everything we do, and learn how to be a better partner to every city we operate in. That doesn’t mean abandoning our principles—we will vigorously appeal TfL’s decision—but rather building trust through our actions and our behavior. In doing so, we will show that Uber is not just a really great product, but a really great company that is meaningfully contributing to society, beyond its business and its bottom line.

Thanks for everything you’re doing to make Uber the best company it can be, and particularly to our teammates in London and across the UK.

—Dara

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Storytelling: The Seven (7) Plots for Building Your Brand

2017-07-29 18.08.05-3I believe in storytelling for brands that are authentic, immersive and channel specific, which drives community growth, brand affinity and establish a lifestyle brand, with strong conversion rates.

This is achieved by transporting and engaging the community with relevant and contextual creatives, designed uniquely for each consumer funnel experience towards value pricing (Experiential Marketing). From my experiences there are SEVEN (7) plots that a brand can pursue:

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1. Overcoming the Monster (Freedom).

2. Rage to Riches.

3. The Quest – Adventure.

4. The Voyage Return.

5. Comedy (Romantic).

6. Tragedy.

7. Rebirth.

APPLICATION: If brand/marketing manager understands, which story they want to convey with the brand(s), they now have their #NorthStar.

CHALLENGE: To determine the mental frame, inrelation to how the consumers wants your brand to convey that story through each funnel. Critical in the 21st century MarCom plans success is a multi-channel immersive approach

 

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RESULT: A brand that resonates authenticity with its consumers; depicts and integrates effortlessly into the consumers Lifestyle or Ideal state…

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IPhoneX – Your New Best Friend or Not?

    IPhoneX Launched…

The iPhoneX – Will You Be Getting One? If so, this is what your new investment, will get you…

                           Features.  

1. Display:  The First AMOLED display on a Iphone. The screen panel is called Super Retina Display and measures 5.8″ big with 458ppi pixel density. Both HDR10 and Dolby Vision are supported and the panel offers a whopping a million to one contrast ratio. 
2. FaceID:  They enable FaceID, the replacement of TouchID – the FaceID uses a flood illuminator (so it works in the dark) and a projector that paints 30,000 points on your face. This includes Apple Pay, naturally!
3. Control Center: Speaking of unlocking, you can also use tap to wake. Once the screen is on, you can swipe up to unlock. This swipe gesture is also used to enable multitasking (swipe up and hold) and to go back to the home screen (swipe up to “throw” the app). Where does that leave the Control center? It’s still here, it has just moved on top.

4.  Chip: The phone is powered by the Apple A11 chipset, which evolves the two-tier CPU design – it has two powerful cores and four energy-efficient ones.

5.  Emoji: This extensive face scanning is used for the animojis too – the cute faces you use instead of punctuation now have a life of their own as they mimic your facial expressions.

​What Do you think? Will You make #IPhoneX your new Best Friends? Send me your opinion….

Emergence of Messenger for Brands

s3-news-tmp-10557-facebook_messenger_1--2x1--940Messaging is an essential channel management tactical tool, during the customer funnel engagement journey. Today, most agile business operations are embracing this new funnel to drive engagement, increase leads and stronger conversions rates.

According to research in 2017, over 3/4 of the worlds’ smartphone users will use a mobile messaging app to communicate with family, friends and businesses.  Over 1/2 of US digital media users will message a brand, instead of email or even call, and 53% of people globally will likely to shop (this holiday season), with brands they message directly.

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