Brand Strategist Role
July 28, 2019
Being a #BusinessStrategist, my three focal points for my clients are:
1a. Defining the client’s target consumers & establish VP. (hint: it’s not everyone).
1b. Establish where their target consumers’ attentapproach customer segmentation).
2. Design the tactical programs to leverage the client’s brand/product in those spaces (OMNI channel approach).