LinkedIN: The Professional YOU

“Never be afraid to invest in yourself.”

Craig R.

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So setting up a LinkedIn account is one of the most important professional investment you will make for your digital footprint in this “Networked Intelligence” era. LinkedIn digital channel is the largest online professional network, and is an excellent resource for personal brand development, building connections and long life learning on a global scale.

Note, that this digital channel fosters professional engagement, and you should proceed with caution, when engaging new connections, sharing content and commenting on post.    Initially, the recommendation is to focus engagement, on industry specific contributions.

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Storytelling: The Seven (7) Plots for Building Your Brand

2017-07-29 18.08.05-3I believe in storytelling for brands that are authentic, immersive and channel specific, which drives community growth, brand affinity and establish a lifestyle brand, with strong conversion rates.

This is achieved by transporting and engaging the community with relevant and contextual creatives, designed uniquely for each consumer funnel experience towards value pricing (Experiential Marketing). From my experiences there are SEVEN (7) plots that a brand can pursue:

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1. Overcoming the Monster (Freedom).

2. Rage to Riches.

3. The Quest – Adventure.

4. The Voyage Return.

5. Comedy (Romantic).

6. Tragedy.

7. Rebirth.

APPLICATION: If brand/marketing manager understands, which story they want to convey with the brand(s), they now have their #NorthStar.

CHALLENGE: To determine the mental frame, inrelation to how the consumers wants your brand to convey that story through each funnel. Critical in the 21st century MarCom plans success is a multi-channel immersive approach

 

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RESULT: A brand that resonates authenticity with its consumers; depicts and integrates effortlessly into the consumers Lifestyle or Ideal state…

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Emergence of Messenger for Brands

s3-news-tmp-10557-facebook_messenger_1--2x1--940Messaging is an essential channel management tactical tool, during the customer funnel engagement journey. Today, most agile business operations are embracing this new funnel to drive engagement, increase leads and stronger conversions rates.

According to research in 2017, over 3/4 of the worlds’ smartphone users will use a mobile messaging app to communicate with family, friends and businesses.  Over 1/2 of US digital media users will message a brand, instead of email or even call, and 53% of people globally will likely to shop (this holiday season), with brands they message directly.

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Experiential Marketing

For any brand to continue evolving and remain relevant to a consumer over their lifetime, it has to deliver a specific experience or solve a “Job To Be Done – JTBD” . This can be achieved by appealing to a variety of senses and tapping into that special place within the consumer’s heart and mind that generate thoughts about comfort, pleasure, as well as inspiring a sense of practicality which entice individuals to act on that impulse at every purchase . This tactical approach is called – Experiential Marketing.

So, Experiential Marketing, is a tactical approach to marketing goods and services by establishing a specific experience you desire the consumer to have or to associate with your brand. The idea is to integrate elements of emotions, logic, and deep connectivity through your brand funnel process to the targeted consumer. So the goal of experiential marketing is to solidify the connection in such a way that the consumer responds to a product offering based on both deep emotions and rational over their lifetime, making this a “Liquid Idea” and “Viral Concept“.

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