Storytelling: The Seven (7) Plots for Building Your Brand

2017-07-29 18.08.05-3I believe in storytelling for brands that are authentic, immersive and channel specific, which drives community growth, brand affinity and establish a lifestyle brand, with strong conversion rates.

This is achieved by transporting and engaging the community with relevant and contextual creatives, designed uniquely for each consumer funnel experience towards value pricing (Experiential Marketing). From my experiences there are SEVEN (7) plots that a brand can pursue:

2017-08-30 06.45.03-2

1. Overcoming the Monster (Freedom).

2. Rage to Riches.

3. The Quest – Adventure.

4. The Voyage Return.

5. Comedy (Romantic).

6. Tragedy.

7. Rebirth.

APPLICATION: If brand/marketing manager understands, which story they want to convey with the brand(s), they now have their #NorthStar.

CHALLENGE: To determine the mental frame, inrelation to how the consumers wants your brand to convey that story through each funnel. Critical in the 21st century MarCom plans success is a multi-channel immersive approach

 

6174659936_img_0072

RESULT: A brand that resonates authenticity with its consumers; depicts and integrates effortlessly into the consumers Lifestyle or Ideal state…

img_9535

Experiential Marketing

For any brand to continue evolving and remain relevant to a consumer over their lifetime, it has to deliver a specific experience or solve a “Job To Be Done – JTBD” . This can be achieved by appealing to a variety of senses and tapping into that special place within the consumer’s heart and mind that generate thoughts about comfort, pleasure, as well as inspiring a sense of practicality which entice individuals to act on that impulse at every purchase . This tactical approach is called – Experiential Marketing.

So, Experiential Marketing, is a tactical approach to marketing goods and services by establishing a specific experience you desire the consumer to have or to associate with your brand. The idea is to integrate elements of emotions, logic, and deep connectivity through your brand funnel process to the targeted consumer. So the goal of experiential marketing is to solidify the connection in such a way that the consumer responds to a product offering based on both deep emotions and rational over their lifetime, making this a “Liquid Idea” and “Viral Concept“.

Continue reading “Experiential Marketing”

Create a website or blog at WordPress.com

Up ↑

%d bloggers like this: